STB participates in 36th Asean Tourism Forum

STB’s marketing manager Gustino Basuan (left) in discussion with
one of the buyers.

STB’s marketing manager Gustino Basuan (left) in discussion with one of the buyers.

KUCHING: Sarawak Tourism Board is participating in the 36th Asean Tourism Forum (ATF) for Travel Exchange (Travex) being held in Singapore from Wednesday, ending today.

ATF is an annual regional cooperative effort among Asean countries to build and strengthen relations between different sectors in the Asean tourism industry, as well as attract more tourists from non- Asean countries.

Travex is the longest running Asean leisure travel trade event that provides an opportunity for 1,600 delegates to present their tourism products and services to potential buyers and key industry players through 500 exhibitions.

The interconnectivity of Asean-member countries creates a unique marketing advantage in packaging and promoting tourism outside countries that Travex embraces.

The board is attending and representing Sarawak with tour information and packages from different tour agencies throughout Sarawak.

With a business-to-business appointment structure providing 15-minute appointment between buyers and sellers, the Board caters to industry partners during Travex such as Merdeka Palace Hotel & Suites, Kuching Holidays & Car Rentaland Minda Nusantara Travel Agencies, Miri.

The board hopes to take this opportunity to open new networks, maintain old ones as well as gain insight on the future of Asean tourism.

As one of the oldest and well established tour and travel forums in the region, the board considers the ATF and all its facets an important Trade Fair for 2017.