Shift focus to special-interest tourism, local players encouraged

Lee (second right) joins Fletcher, seen sitting on his brand-new Yamaha R15 Monster, in a photo-call. Looking on are Bandi (left) and Awang Yassin.

MIRI: Associations, clubs and non-governmental organisations (NGOs) here should strive to run more events and activities meant to promote Special Interest Tourism (SIT), befitting Miri’s status as a ‘Resort City’.

In defining SIT, Transport Minister Datuk Lee Kim Shin described it as the provision of customised tourism activities catering to the specific interests of individuals and groups.

“In this case (SIT), tourism is undertaken to satisfy a particular interest or need. SIT consists of four main experiences – rewards, enrichment, adventuresome experiences and learning experiences,” he said in his opening address for Miri International Motoday 2019 at Permymall last Saturday night, where the event’s chief coordinator Awang Yassin Awang Basar was also present.

Still on SIT, Lee regarded it as one of the fastest growing segments within the tourism industry.

“Accordingly, there is a need for new tourism products, services and experiences that cater to these markets.

“Trekking, biking, cycling and hiking are examples of land-based SIT,” he said.

Adding on, Lee said tourism event organisers should not only focus on the environment of a place, but also on activities or programmes that could attract people to flock to Miri.

Events such as bikers gathering or ‘motoday’ could be regarded as a crowd-puller promoting SIT, he added.

In this respect, the minister expressed his hope of seeing more similar events take place in the future.

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