Perodua aims to make Aruz East M’sia’s top-selling SUV

Zainal flags off the Perodua Aruz convoy.

KUCHING: Perodua is aiming for its new seven-seater sports utility vehicle (SUV), the Perodua Aruz, to top the sales charts in East Malaysia – a predominantly SUV-driven market.

According to Perodua president and chief executive officer Datuk Zainal Abidin Ahmad, since Perodua Aruz’s launch in January, over 4,000 of the over 14,000 bookings nationwide have been delivered.

“Perodua is targeting to expand further its East Malaysian market share from 40 per cent currently, and the new Perodua Aruz will spearhead that expansion in this SUV-popular region,” he said when flagging off the ‘Perodua Aruz TransBorneo Convoy’ at Perodua’s Kuching 1 branch on Saturday.

He said the Aruz’s 220mm ground clearance gives it all-round visibility and the ability to traverse semi-rough terrain and small floods with ease.

Its body-on-frame construction also makes it durable and capable of handling loads. The seven seats can be adjusted in many ways to suit owners’ lifestyles.

With six airbags and Vehicle Stability Control (VSC) being standard across the range, plus Advanced Safety Assist 2.0 on the AV variant, the Perodua Aruz has a maximum 5-Star Asean NCAP safety rating.

The Perodua Aruz is also a government-certified Energy-Efficient Vehicle (EEV) with the best fuel economy in its class.

“All these make the Perodua Aruz very well-suited to East Malaysia, where the nation’s best-value SUV is priced at RM74,900 for the X variant, and RM79,900 for the AV variant,” said Zainal.

For the convoy, six Perodua Aruz will travel from Kuching to Tawau, covering approximately 1,500km.

The convoy will make stops in Sibu, Bintulu, Miri, Kota Kinabalu, Ranau, and Sandakan, before ending in Tawau on March 22.

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