November 22, 2006 19:22 PM
MIRI, Nov 22 (Bernama) – The Miri International Jazz Festival, one of the 14 highlights in Sarawak for Visit Malaysia Year 2007, can generate as much as RM3 million in revenue if it can secure sufficient media exposure and sponsorships, Sarawak Tourism Board (STB) chief executive officer Gracie Geikie said Wednesday.
She said that in its debut on May 12 and 13 this year the festival reaped RM1.3 million from the arrival of some 2,000 jazz lovers from around the world.
“Next year, probably the figure could come up to RM3 million if we succeed in our negotiations for media values and sponsorships,” she told a news conference to promote the event here.
With a projection of attracting some 4,000 jazz lovers, next year’s festival at the ParkCity Everly Hotel’s Pavilion on May 11 and 12 could expect the sales of tickets alone to increase to about RM180,000, while the other players in the tourism sector could also anticipate similar rise to their revenues, she said.
Gracie, who is also the festival advisor, said the event was also featured in Cable News Network (CNN) and Discovery Channel programmes which had helped in extending its reach.
She said STB, the organiser of the event, would sign a memorandum of understanding with TicketCharge.Com, an international online event ticketing company, on Nov 30 to facilitate the sales of tickets for the event as well as for the World Rainforest Music Festival in Kuching on the Internet.
A number of travel agents in South Korea, Hong Kong, Singapore, Germany and several other countries had planned to bring in travellers from their respective countries to watch the jazz festival which she said would be another tourism icon for the northern region of the state.
Meanwhile, the event organising chairman Michael Lu, said tickets for the festival would be on sale at RM50 for a one-night show and RM90 to watch the show for two nights.
As side attractions, they would also be organising “Jive & Dive” activities for the tourists interested in experiencing the underwater beauty and a “Jazz & Jungle” programme for those who want to enjoy the natural beauty at the Mulu National Park.
The jazz festival would also be a prelude to the Miri City Festival that would kick off in May, he said.