KongsiMakan aims to boost Sarawak’s halal industry

Suhardi (sixth right) and Dr Razali (seventh right) are seen with the board of management during the launching ceremony for the first KongsiMakan branch in Kuching.

KUCHING: KONGSIMAKAN Bhd, better known as KongsiMakan, vouches to assist the state’s halal industry and small and medium enterprise (SMEs) as it aims to enhance local products that have huge potential and commercial values.

KongsiMakan Kuching Branch Business Centre owner, Suhardi Razali said that the company aims to provide a platform for entrepreneurs to excel without incurring a high costs.

The company also hopes boost the halal industry by developing and enhancing products produced by small enterprises or cottage industries (in the halal segment).

Suhardi said KongsiMakan’s main objective is to assist the halal hub by ensuring that the products could penetrate the market in the fastest way possible to compete and gain foothold in their respective industries.

He added KongsiMakan is now pursuing the matters whereas its headquarters is in the midst of negotiating with respective entrepreneurs associations in the state. He said, this is so these entrepreneurs could utilise the organisation’s wide network to reach out to the market.

“Marketing and promotions will be handled by the organisation itself which allow products to be widely distributed among its network,” he said this during an interview with The Borneo Post during the launching ceremony of the first KongsiMakan Business Centre in the state held at its premise at Matang Hub, recently.

Suhardi pointed that advice and expert assistance would also be provided to enhance the products’ commercial value.

KongsiMakan is in the position to provide such services. While the company has only started its operations in April last year, it has managed to sustain a monthly revenue of RM 120 million since.

According to Suhardi, potential vendors would have to meet certain criterias, as the company guidelines are stringent. He noted that only products with potential would be selected through a screening process.

“Products will be evaluated on aspects such as management, operations, marketing and branding,” he said, adding that this was to ensure that the market process would be no overlap.

The organisation hopes to avoid internal competition in order to focus mainly towards the development of the entrepreneurs.

He noted that it is very important to select quality and high value Halal products to be marketed, as Sarawak has a lot of potential.

KongsiMakan products range from health supplements to household necessities such as ‘Rayyan Juice’.

Suhardi disclosed that as of today KongsiMakan have established 30 business centres with 30,000 members nationwide and is expected to increase in future.

As such, local products will soon have the chance to penetrate the international market as the organisation are planning to expand to Jakarta, Indonesia and Bangkok, Thailand.

Commenting further on his future plans, Suhardi pointed that he is planning to establish a business centre in Miri and Mukah.

“Miri will have its own business centre by next month followed by Mukah, hopefully soon,” he said.

Also present during the ceremony were KongsiMakan executive chairman Datuk Seri Dr Razali Sapiei, KongsiMakan head of Operation Datuk Nik Ahmad Azlan Nik Mud, KongsiMakan ambassador Datuk Jalaludin Hassan, KongsiMakan board of management and staffs.


Source: http://miri.my/2016/03/13/kongsimakan-aims-to-boost-sarawaks-halal-industry/