Digital marketing executive

Requirements
 Proven working experience in digital marketing
 Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
 Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
 Experience in optimizing landing pages and user funnels
 Experience with A/B and multivariate experiments
 Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
 Working knowledge of ad serving tools (e.g., DART, Atlas)
 Experience in setting up and optimizing Google Adwords campaigns
 Working knowledge of HTML, CSS, and JavaScript development and constraints
 Strong analytical skills and data-driven thinking  Up-to-date with the latest trends and best practices in online marketing and measurement

Responsibilities
 Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
 Design, build and maintain our social media presence across all digital channels
 Identify , Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
 Identify trends and insights, and optimize spend and performance based on the insights
 Brainstorm new and creative growth strategies
 Plan, execute, and measure experiments and conversion tests
 Collaborate with internal teams to create landing pages and optimize user experience
 Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
 Instrument conversion points and optimize user funnels
 Collaborate with agencies and other vendor partners
 Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

How to apply

Interested applicant please call 016-9206684 (Ms.Jennifer) to arrange for an interview appointment or email resume to jennifer.myhome@yahoo.com