Area Business Development Manager (Miri) | Astro


  • Strive to the achievement of regional retail sales targets and ARPU targets set forth by the management of the company.
  • Conduct market survey; analyze market trends/conditions and competitive activities in managing the business effectively and submit report to management with recommendations.
  • Building of close business rapport with the retailers under own charge through regular sales calls and usage of the Call Cards and Contact Reports in order to implement the company sales and distribution strategies throughout the retailer channels.
  • Responsible for the timely execution, effective communication and monitoring of the nation-wide consumer promotions/offers and or local tailor-made promotions to ensure its achievement of the sales targets set.
  • Ensure proper implementation/execution of ASTRO imaging/branding/awareness via ASTRO Counter/ASTRO Corner, TV Display, demo line, signage and decking up of the POS materials at the retail outlets.
  • Execute the implementation, monitoring and control of incentive schemes intended for motivating the retailers and providing feedback and ground level check/control.
  • Manage the development of the Retailer Channel of Distribution by identifying potential retailers for appointment and establishing good business relationship with selected retailers - leading to the achievement of sales target and the quality of customer service expected.
  • Manage the execution, monitoring and compliance of retailers to the Retail Policy and Rules of Trade to ensure a sound operating business environment.


  • Degree/Diploma holders in Business/Commerce/Communications or in any relevant field.
  • Preferably 5 years working experience in customer service environment.
  • Fluent in English, Bahasa Malaysia and/or other languages are added advantage.
  • Able to lead and motivate the team.
  • Able to interact with all levels of people and possess a service-oriented mindset
  • Independent, self-motivated, possess positive attitude and result-oriented.
  • Ability to work and manage in a fast pace and challenging environment.
  • Mature,dynamic and proactive individuals are known to thrive in this position.
  • Able to organize resources, present report and coordinate project work.
  • PC literate with working knowledge of Microsoft Windows, Word and Excel.